October 11, 2010

New Apple TV Focuses on 'what works'

Apple has spent several years trying to figure out how to bring the contents of iTunes in the living room, and the newly launched Apple TV 1 September pretty much give on that goal. It's easy to manage, smaller than before, easier to use - and now only $ 99.

Basically, the new Apple TV is focused on what worked in the previous model, while dropping features that do not. But until Apple works dealing further with the content provider, offering a series will be somewhat limited compared with the other hardware like the Roku and affordable content from services like Amazon Video On Demand. And, of course, with Google TV platform, which adds yet another rival to mix and could shake up the market.

A streamlined player
3.9 x 3.9 in. and only under high-inch TV, Apple's jet-black - that looked like a hockey puck squared-off - only a quarter of the size of previous models, the internal storage and offers iPod-like synchronization required for a very small space and focus on streaming content. 
hook the Apple TV, as it were, may be better defined by what can be done. No Blu-ray or DVD support, and you can not record programs la DVR - 8GB of internal storage used by the IOS software-based system and buffers streaming content.


The main reason for this is to stream content quickly to a hi-definition TV with HDMI, and to do it from a different source (although it does not support popular formats such as AVI or avi files.) 
But what at first seemed like the limit is, in fact, the main strength of the Apple TV. As analyst Michael Gartenberg noted in his column Entelligence, Apple TV is trying to control your second TV, or even a third, the input rather than trying to change the basic input for your digital content - a place that demand devices with more functionality. As a content-delivery system second, Apple TV is simple and easy way to bring your iTunes library and other Internet content to the TV.


Because it is so small, Apple TV slipped unseen into most home entertainment setup, under nonslip rubber designed to ensure permanent place, even with heavy HDMI cable connected. (HDMI cable not included, you must purchase one separately).


Tags :  Apple,Apple TV,Player,Google

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